Happy New Year!
Thanks to all of our Certified farms, 2019 represented our best year yet!
With so much grown and success, 2019 is shaping up to be even better!
Certified American Grown is only as successful as the farms that are engaged, leveraging and promoting their affiliation with the campaign.
So, we compiled a list of the Top 10 ways you can leverage your certification for growth and success in this new year.
#1 Label Your Flowers and Greens
Certified American Grown is not a happy talk program.
Designed to drive sales and win back marketshare, Certified American Grown is the only guarantee in the floral industry that promises a 3rd party guarantee for consumers and your customers that the flowers they are purchasing were grown and assembled here in the United States.
Make sure your flowers, bouquets, bunches, buckets, are going out the door labeled. Looking for American Made sleeves? As our preferred provider, Noam and his team at Temkin are ready to help all of out farms with their sleeving needs. #CertificationMatters
# 2 Promote the Celebration of American Grown Flowers Month!
Proven to drive sales! Encourage your customers to avoid the “summer sales slump” by celebrating and promoting Certified American Grown Flowers all month long. Have mass market customers? Have them sign up for this year’s merchandising contest.
# 3 Advocate for Your Farm in Washington, D.C.
Join your fellow farmers for two days in our nation’s capitol, helping us to raise the profile of America’s flower farmers. This dedicated effort has proven to be effective in driving awareness and increasing opportunities and resources for our farms. This year we’re going to the White House!
# 4 Wrap Your Truck!
In 2018, we saw some BIG branding efforts with some sweet truck wraps! We have plug-and-play design ready to go for you. Contact Mark Smith and get a quote from Signature Graphics, 615-569-4115.
#5 Participate in our Facebook Forum
Want to stay engaged each day? Our Facebook Forum attracts designers, mass marketers and farmers who care about Certified American Grown. Consider joining the daily conversation. Already a member? That’s great! Share your experience and best practices with the program and engage with comments!
#6 Volunteer for the Rose Parade
We are always looking for farms to support our efforts in Pasadena. Primarily a CA Grown promotion effort (it is December…), but we had a number of you ask about supporting and help. Heck, we may even have another opportunity to certify an entry American Grown! Join us in 2019! Contact Anna Kalins to volunteer at Anna@AmericanGrownFlowers.org.
#7 Host a Field to Vase Dinner in 2020
We are about to launch the 2019 tour, but now is the time to get yourself on the list for this award-winning marketing program in 2020. Applying is made simple on our website. The Field to Vase Dinner Tour is the most successful consumer-facing national promotion program in the floral industry. Bring this spotlight to your farm in 2020.
#8 Donate Your Flowers (or time) to the First Lady’s Luncheon
For the fourth year in a row, Certified American Grown will have the honor and privilege to provide our flowers to the 106th First Lady’s Luncheon. This is such a high-profile event and opportunity. We have an amazing team of volunteer designers that will be led by Mary Kate Kinnane of the Local Bouquet. If you can’t send flowers, but you’d like to work with our team of designers, let us know that too. Contact Anna to donate flowers. Contact Andrea to volunteer your time.
#9 Consider Participating in a Trade Mission
Certified American Grown is proud to lead international trade missions and explore economic development opportunities for our domestic farms. In 2019, we will be going to SE Asia and South Korea. If you’d like to learn more about these trips, contact Andrea at Andrea@AmericanGrownFlowers.org.
#10 Add Your Unique CAG Logo to Your Email, Website, Biz Cards, Etc.
Many of you already wave the flag everyday with each email you send, on your website and every business card you hand out. These types of branding efforts really do go a long way in helping highlight that your farm is part of the bigger effort to help consumers find the flowers they really want…