Growing up in La Florida, a town of 2,700 in the Sierra Madre range in Queretaro State, Mexico, Ismael “Mel” Resendiz was the middle child among 13 in a struggling farm family. In Rainbow, California, today he is the owner of Resendiz Brothers Protea Growers, overseeing 20 staff members and selling over 200 varieties of flowers and foliage.
His journey to success is a story that encompasses the American dream: even though you start with nothing, if you work hard and play by the rules, you can be successful.
Mel left home at the age of 14 and traveled to Sinaloa, Mexico, where he started his farming career cutting sugarcane and picking cotton. He also learned a lot about hard work, being quick, consistent, dependable, and getting ahead. Within a few months he graduated from cutting and picking to supervising the entire work crew.
After five years in Sinaloa, at age 18 and with $70 in his pocket, Mel decided to try his luck in the United States. He quickly found a job working at Zorro Protea Farms, which in the early 1960s developed the first commercial Protea nursery in northern San Diego County. This became Mel’s introduction to the Protea Family – flowers and foliage he had no idea existed, at least not on this planet.
“I couldn’t imagine these flowers being used in arrangements; they were so different than any flowers I had ever seen. I thought they must be used to make fancy perfume.”
In 1998, the Zorro land was sold to developers, and the operation moved to Rainbow Valley. However, within a year Zorro closed its doors, leaving Mel and his family on their own. They decided to stick with their exciting and unusual flowers.
Finally, Resendiz Brothers Protea Growers was formed in 1999 and Mel’s passion for flowers and plants has continued to grow. “These flowers are like my family now – they are all interesting, unique and different. I can’t choose one over the other – I love them all. Flowers are my life!”
Today, Resendiz Brothers is proud to offer an extensive selection, living up to their mission of consistently providing the newest, freshest, most unique and exotic flowers and foliage available to all their customers throughout the year. As well as to be a valuable educational resource to the floral industry and community on the Proteaceae and the many other unusual flowers and foliage they grown.
Contact: Mel Resendiz
5467 Rainbow Creek
Fallbrook, CA 92028