A panel discussion at the Fun ‘N Sun 2019 conference, July 24-27 in Santa Barbara, will cover the power American Grown Flowers Month has to address the “summer slump” of flower sales.
Floral designer Kelly Shore of Petals by the Shore, John Burk of DVFlora and Crystal Hedgpeth of Safeway’s Northern California division, will discuss how American Grown Flowers Month and its related promotions have prompted consumers to purchase more homegrown flowers and greens during July.
They’ll also share the importance and value of Certified American Grown Flowers and Greens and how they’re leveraging the consumer demand they’re experiencing to spread the #originmatters message and drive sales.
The panel represents the first time multiple members of the supply chain have combined forces to share their experiences and success with promoting the Certified American Grown brand and its innovative programs.
It’s not too late to register for the 2019 American Grown Flowers Month Merchandising Contest! Visit americangrownflowers.org/julycontest/ to learn more.