Women’s Day, coming Friday, March 8, is a day to honor and recognize women’s achievements, and to celebrate the women in our lives by expressing our respect, appreciation and love. With efforts internationally dating back as far as 1908, the observance of Women’s Day in the U.S. continues to grow, as does its status as a flower-giving holiday.
Efforts to market Women’s Day as a natural floral holiday in the U.S. began in earnest in 2010 with help from Lane DeVries at Sun Valley Floral Farms. Since launching the initiative, retailers, wholesalers and other companies have joined efforts to grow the holiday and raise awareness and consumer interest in celebrating it with flowers.
After all, Women’s Day is a natural fit for the flower industry, and its timing helps bridge the gap between Valentine’s Day and Mother’s Day – the two biggest flower-related holidays in the U.S.
At Whole Foods in Landover, Michigan, Women’s Day is a relatively busy holiday, according to Diana Westcott. To drive sales, they’ll be offering two, 10-stem bunches of Certified American Grown tulips for $10, as well as a Phalaenopsis orchid plant grown in New York for $12.99.
At Bloem Decor in Sacramento, California, owner Liezet Arnold, a past designer for the American Grown Field to Vase Dinner Tour, will be giving a free California Grown rose with every Women’s Day purchase.
Ashley Greer, owner of Atelier Ashley Flowers in Old Town Alexandria, Virginia, will celebrate Women’s by designing floral centerpieces for the annual Dress for Success Congressional Suit Challenge and Power Breakfast in Washington, D.C.
Dress for Success is an international nonprofit that provides women professional attire and job skills to succeed in the workplace and life. For the past 20 years, Dress for Success has supported women in 150 cities and 30 countries.
In addition to providing event florals, Greer is collecting business suits and work attire to donate at the event.
Ready to promote join these innovative florists and retailers in promoting Women’s Day? Check out this resource page with information and advice to help you promote this flower-giving holiday!