Certified American Grown has been working diligently to grow our presence on Pinterest, and we’ve seen a great return on our efforts, creating a monthly viewership of over 14,000 in just three months.
We’re finding this platform is a great way to share the #originmatters message, and of course the amazing photos of Certified American Grown Flowers and Greens. And we expect this number to continue to grow as we deliver new content to the platform, interact with users and leverage analytics to share more of the photos, products and stories users are interested in.
We’re posting great tips on floral topics like boutonniere bars, flower crowns, floral photo backdrops and tablescapes, to name a few.
The success we’re having on Pinterest prompted us to ask: Are you leveraging Pinterest for your business?
Social media pro K.C. Cornwell points out that Pinterest is often an overlooked social media platform, largely because many businesses aren’t quite sure how to use it. But there’s hope.
“Pinterest is relatively easy to use and it’s full of people ready to discover your business, try your idea, or buy your product,” Cornwell says. “It’s also one of the last platforms where your content can be seen without having to pay to get it in front of people, provided it’s good information with beautiful photos. In fact, Pinterest is the top web traffic source after Google for many North American influencers.”
If you’re taking the time to create blog posts, video or photo galleries, if you have a venue for rent or host events, or you sell products to consumers, consider signing up for a free business account on Pinterest or reinvigorate the account you already have, Cornwell advises. “It’s a useful tool to build traffic to key pages on your website and help new customers find you.”
Here are her additional tips for success on Pinterest:
- Verify your website. Claiming your website on Pinterest gives you access to the analytics feature that allows you to see what content viewers save the most and which posts send the most traffic to your website. It also causes your profile picture to show up on any pins that come from your site, allowing consumers to find your account and your brand more easily.
- Pin a mix of content. Pinterest is a virtual pinboard, a place for discovering and curating ideas, goods and goals. It’s considered “spammy” to pin predominately your own content and the site will stop showing your pins if they’re all from your own website. Instead, pin a mix of your blog posts or products along with other items your customers might be interested in: weddings, home design, travel to your area, decor, etc.
- Create “optimized pins” for your content. Optimized pins are vertical images that incorporate descriptive text with attractive photos that relate to the webpage they are linked to. The optimized pins can be added to your website or uploaded directly to Pinterest and linked.