Thanks to wholesalers, florists and consumers who supported America’s flower farmers, Mother’s Day overall was a floral success!
In fact, in some areas of the country, the response was better than expected, with many retailers selling out of flowers and florists having to ramp up significantly to keep pace with orders.
In other words, a good problem to have – and one that domestic flower farmers greatly appreciate!
As Patrick Busch of Len Busch Roses shared,
“Sales were very good, exceeding last year and very close to budget. Overall, demand was greater than we were prepared for.”
The Flower Peddler in New Jersey also saw success:
“We sold directly to retail customers for Mother’s Day and it was beyond anything we could have expected. We actually had to stop taking orders as we were running out of product,” shared Bethany Bernard.
Other flower farmers found success with gift card programs or on-farm sales.
But even with the recent increase in demand, not all farms are where they need to be to keep going. Thankfully, there’s a solution!
Consumers, wholesalers and florists can keep the momentum going and keep supporting cut flower farmers by backing what we’re calling “Mother’s May.” After all, for all they do, mom’s deserve more than one day of celebration. And since many are working from home, assisting with distance learning and still handling their usual mama duties, they’ve earned more flowers than ever this May!
We’re urging everyone to continue to honor their hardworking mom’s with American Grown Flowers.
And, as July approaches, we have another reason to celebrate: July is American Grown Flowers Month.
Perfectly timed for the peak production of amazing American Grown blooms and foliage, July is a great time to keep supporting America’s flower farmers and purchase flowers for life’s celebrations and to brighten your home.
Remember to look for the American Grown logo to ensure your getting top-notch, fresh domestic flowers.
With your help, we can help all American flower farmers continue to grow amazing blooms and greens, employ more workers and contribute to the economy.