Certified American Grown (CAG) recently “set up shop” at the Produce Marketing Association’s Fresh Summit in Orlando.
With red buckets, beautiful bouquets and bunches all labeled Certified American Grown, the display provided inspiration for retailers that stopped by.
The effort was designed to motivate, encourage and sign up retailers for the American Grown Flowers Month Merchandising Contest, held for the first time last July with great success.
And sign up they did! Nine mass market retailers have already agreed to participate in the second annual contest coming in July 2019, kicking off a great start to proven campaign.
Here’s why: data from the contest showed this campaign helps sell more flowers. In fact, the top five stores from each division that participated in the first year of the contest saw a 17.5 percent increase in their year-over-year sales during the month of July.
Selling more flowers in July, a typically slow month for flower sales, is something that all retailers can support. In fact nearly 12 retailers representing over 1,200 retail locations participated in the contest in its first year.
We’re thrilled more and more retailers are seeing the value of promoting Certified American Grown, so much so that they’re getting on board with promotional efforts eight months in advance!
It’s a win-win for retailers and consumers who continue to tell us origin matters!
To learn more visit http://www.americangrownflowers.org/agfm/.
To register your division, visit: http://americangrownflowers.org/julycontest/