Certified American Grown Receives $200,000 Grant For Export Development

CAG Will Lead Trade Missions to China and Southeast Asia in 2018

Over the past year, Certified American Grown (CAG) has secured federal grant funds through the USDA Foreign Agricultural Service (FAS) to develop export markets for American Grown Flowers.

Last year’s delegation met with Chinese floral industry leaders last May.

In 2017, Certified American Grown conducted a comprehensive assessment in China, determining the Chinese market potential for increased sales of American Grown Flowers and greens. A five-member team of U.S.-based experts traveled to China to assess the market first-hand and contribute to the assessment.

As a result of the project, several U.S. cut flower farmers began shipping to China in the fall.

You can access the assessment here: Certified American Grown: China Assessment Report .

In 2018, Certified American Grown will continue to focus on market development activities in China and also explore opportunities in Southeast Asia.

2018 Activities Include:

June 23 – July 1, 2018: Outbound Trade Mission to China

  • Meet with targeted importers, wholesalers and retailers in Shanghai and Guangzhou to establish contacts and present business information.
  • Tour the largest Chinese cut flower growing region in Yunnan Province to gain an understanding of its market structure and distribution network.

Fall 2018: Conduct a Market Feasibility Assessment in Southeast Asia

  • Meet with targeted importers, wholesalers and retailers in Indonesia, Malaysia and Vietnam to determine feasibility of increasing exports to the region.

For more information or to let us know you’re interested in participating in one of the upcoming trips, please visit:

americangrownflowers.org/exportmarketdevelopment/

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