Certified American Grown Celebrating Its Fourth Anniversary

Coalition Represents Over Half of All Domestically Grown Flowers

Certified American Grown, a unified and diverse coalition of U.S. flower farms that includes small and large farms in multiple states nationwide, is celebrating its fourth anniversary this month.

Click on the photo above to visit americangrownflowers.org and learn more about Certified American Grown and all 57 farms in the program.

Today, the coalition includes 57 farms that represent over half of all U.S. cut flower and foliage production.

Launched in July 2014, Certified American Grown is now the largest and most successful consumer-facing brand that promotes the origin of flowers. In just four years, the brand has become a widely sought-after guarantee, appreciated by retailers, designers and consumers alike.

More than just a logo, farms Certified American Grown farms participate in a third-party  certification process that guarantees the flowers and foliage adorned with the American Grown logo were grown locally and meet established quality, freshness and sustainability standards.

Certified American Grown takes its Field to Vase Dinner Tour to flower farms across the country where guests experience the beauty of the flower farm. Photo by Carrie McCluskey Photography.

Certified American Grown is also the host of the award-winning American Grown Field to Vase Dinner Tour, now in its fourth year. The dinner tour is a series of intimate, must-attend gatherings that place seasonal, local and sustainable American Grown Flowers at the center of the table where locally grown food, beer and wine is served by a farm-to-table chef. Each artisan-style dinner is held at a breathtaking venue — an American flower farm that encourages guests to experience the age-old art and science of flower farming.

Certified American Grown was featured in the September issue of Floral Management as the 2017 Marketer of the Year for the success of the American Grown Field to Vase Dinner Tour to promote American Grown Flowers.

 

In 2017, the dinner tour earned the 2017 Marketer of the Year Award from the Society of American Florists’ (SAF) Floral Management magazine. The prestigious award recognizes original, highly successful marketing campaigns that increase awareness and the overall sales of cut flowers.

Today the Certified American Grown logo is the most widely used consumer facing brand promoting origin in the floral industry.

 

And just this June, the U.S. Senate declared July “American Grown Flowers Month.” The resolution supporting the designation notes that Senate recognizes: that purchasing flowers grown in the United States supports the farmers, small businesses, jobs and the U.S. economy; that growing flowers and greens in the United States is a vital part of the U.S. ag industry; and urges “all people of the United States to proactively showcase flowers and greens grown in the United States in order to show support for our flower farmers, processors and distributors as well as agriculture in the United States overall.”

 

To help spread this important recognition and awareness, Certified American Grown is working with retailers across the country on in-store promotion programs to help consumers identify and celebrate our homegrown blooms all month long. Photo provided by Fry’s Food Stores.

More than 1,200 stores are promoting American Grown Flowers Month this July!

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