Meet Mel Resendiz…

He’s the Host For Our First 2018 Dinner

Flower farmer Mel Resendiz might not seem like the sentimental type, but when you get him talking about proteas, you can feel his passion.

Whether he’s describing the spring growing season, the many varieties he grows or the one-of-a-kind bouquets he creates, you can feel Mel’s devotion to proteas and to American Grown Flowers.

In this short video, he shares a bit about his farm and his growing practices. But just wait until you get to the part about what it’s like to give the gift of flowers. You’ll understand – and you’ll swoon.

Video by California State Floral Association

 

You can meet Mel in person, dine on his farm and learn more about his glorious proteas at the first stop for the 2018 American Grown Field to Vase Dinner Tour on April 7.

Save your seat!

And be sure to add the VIP tour and reception with Resendiz at checkout!

Check out the other stops on this year’s tour! Ticket prices to Resendiz Brothers Protea will increase to $200 on March 8th! So don’t wait! Buy your tickets today!

 

These Women Are Making a Difference for America’s Flower Farmers

Take Inspiration From Them, Then Promote Women’s Day March 8!

 

 

Neighbors used to call Diana Roy “Flower Girl.”

“I never seemed to have quite enough flowers in my own yard, so I was always asking neighbors if I could cut some of theirs,” she says.

Diana Roy of Resendiz Brothers Protea speaking to Congressman Jimmy Panetta (right) during a reception in Washington, D.C.  Photo by Nony Park of Ken Pak Photography.

Now the business manager of Resendiz Brothers Protea Growers, Roy has all the blooms she could possibly want. She’s combined her passion for flowers with her background in public relations to help make the farm one of California’s largest suppliers of South African and Australian flowers—not to mention an international leader in protea farming.

“We mentor other protea farmers by bringing them to our farm and providing educational information about protea,” she says. “We made a trip to Africa to learn about their growing techniques and then were able to share those learnings with other protea farmers in California.”

As immediate-past chair of the California Cut Flower Commission (CCFC), Roy is one of the many outstanding women who are championing American Grown Flowers, whether in their communities or in the world at large.

Lane DeVries of Sun Valley Floral Farms was recognized by the Society of American Florists in 2014 for his efforts to bring Women’s Day back to the United States as a celebrated holiday.

As our country celebrates Women’s Day on March 8 by honoring the social, economic, cultural and political achievements of women, these passionate leaders are working hard to ensure the nation’s floral industry continues to thrive.

Founded in New York City more than a century ago, Women’s Day has been most notably celebrated internationally through the giving of flowers, but has risen in popularity as a floral holiday here in the U.S. over the past several years, thanks to the efforts of Lane DeVries of Sun Valley Group who has made it his mission to bring the holiday to the forefront here in the U.S.  As more people choose to mark the occasion with flowers, the holiday has helped fuel additional flower buying after Valentine’s Day.

Celebrity florist and party planner Debi Lilly understands the importance of celebrating holidays like Women’s Day. After more than a decade working with “The Oprah Winfrey Show”—and with a client list that includes brands like Cartier, Louis Vuitton, Safeway and Lamborghini—she’s now on a mission to inspire her fans to elevate life’s special occasions.

By sharing her party planning tips and DIY designs, she aims to help people celebrate their triumphs with elegance and style. She has also become an advocate for the American Grown flower movement, serving as featured floral designer for an American Grown Field to Vase Dinner last year and will once again be showcasing her field to vase-inspired designs at the Field to Vase Dinner scheduled for April 26 at The Flower Fields in Carlsbad.

Debi Lilly had her hands full while designing with some amazing Certified American Grown orchids at Gallup & Stribling Orchids in Carpinteria, CA. Debi will be the featured designer on April 26th for the American Grown Field to Vase Dinner at the Flower Fields in Carlsbad.  Photo by Linda Blue Photography.

With the help of advocates like Lilly, awareness of American Grown Flowers continues to blossom. A growing number of consumers are demanding homegrown blooms, and surveys show 58 percent would buy domestically grown flowers if given the choice.

Persuading consumers to buy American can often be as simple as letting them know they’re available. Crystal Hedgpeth, floral manager for Safeway’s Northern California Division, discovered this when customers gave the store poor marks for the availability of locally sourced products. Knowing more than half the blooms sold in her stores were California Grown, she launched a marketing campaign to put Golden State flowers front and center.

By grouping all of the locally grown flowers into one visual display and showcasing them in blue buckets to match the California Grown logo, she helped boost local flower sales by 14 percent across the supermarket chain’s 280 Northern California stores.

“In our minds, this should be part of our permanent thinking,” says Hedgpeth, who was named 2017 Flower Farm Champion by the California Cut Flower Commission (CCFC). “We’ll continue to support California flower farmers and even incorporate the Certified American Grown Flower program. We want to continue to grow this.”

Crystal Hedgpeth, Floral Manager for Safeway’s NorCal division was recently recognized as the 2017 California Flower Farm Champion of the Year. Pictured here with California Cut Flower Commission Promotion Committee Chair Bruce Brady (left) and Nick Matteis, Executive Director of California Grown.  Photo by Linda Blue Photography.

With the contributions of innovative women like these, American flower farmers are enjoying a surge in demand for local blooms. As Women’s Day reminds us, women everywhere are working tirelessly to make a difference in the world—and the floral industry is no exception.

Floral Designers Prepare to Delight First Lady at Annual Luncheon

Event Showcases American Grown Flowers on One of the Country’s Biggest Stages

Last year’s audience for the annual First Lady’s Luncheon.

More than 18,000 cut flowers will descend upon Washington, D.C., this spring, shipped from American flower farms across the country.

Once there, a team of volunteer floral designers will make a mad dash to arrange the blooms into more than 200 jaw-dropping centerpieces in time for the Congressional Club’s annual First Lady’s Luncheon.

Kelly Shore and Mary Kate Kinnane will team up this year to lead the volunteer design team for the First Lady’s Luncheon.

At the epicenter of the floral storm, lead designers Kelly Shore and Mary Kate Kinnane will be busy coordinating the massive effort to present first lady Melania Trump with a 100 percent American Grown display.

It’s a tremendous undertaking, with flower shipments pouring in from multiple farms across the U.S. There are buckets that need filling, flowers that need processing and vases that need prepping.

It takes a team of volunteers to process the thousands of donated American Grown stems needed to create the stunning arrangements of the First Lady’s Luncheon.

It’s also a labor of love for the designers who can’t wait to share their passion for American Grown blooms with the first lady and more than 1,500 Congressional spouses and associates.

The luncheon is a “once-in-a-lifetime opportunity to have 18,000 stems of American grown flowers all in front of me to design with and to experience,” says Kinnane, who volunteered on the team last year. As the owner of The Local Bouquet in Rhode Island, Kinnane seeks out seasonal and sustainable blooms for her weddings and other events, using only local and American Grown flowers.

Flowers farms across the country generously donate their beautiful blooms to grace the tables of the First Lady’s Luncheon.

“I was able to see new American Grown product that I hadn’t yet worked with, I was able to shake the hands of some of the farmers who grew the product, I was able to introduce myself to influential people in my industry and I was able to grow my company’s name as a proud supporter of the American Grown flower movement.”

Kelly Shore’s participation in the Homer, Alaska Field to Vase Dinner in 2017 inspired her to become part of the American Grown Flowers movement. Photos by Joshua Veldstra Photography

Shore, a renowned florist and owner of Petals by the Shore in Washington, D.C., is returning to the event for her second year as lead designer. She’s still glowing from last year’s smashing success, during which a sold-out crowd heard First Lady’s Luncheon Committee Chairwoman Carolyn Yoho compliment the beautiful flowers and request that “everyone, including the White House, support American Grown Flowers.”

Shore joined the American Grown movement after spending a week with flower farmers in Alaska, where she designed tablescapes for an American Grown Field to Vase Dinner.

“I feel like my designs and my aesthetic have become stronger and gained in character with each step I take to educate myself and seek out American Grown flowers and foliage,” says Shore.

For the past two years, the First Lady’s Luncheon has given floral designers the opportunity to shine a spotlight on American Grown blooms in front of a national audience—and this year will be no exception. The volunteer team is already being assembled and Shore and Kinnane are preparing new designs for the thousands of flowers American farmers have cultivated for the event.

Designers, volunteer to help here! It’s the American Grown flowers experience of a lifetime – for designers and guests.

[Press Release] Sunday’s Washington Post Article Explains Why 95% of Roses Are Now Imported For Valentine’s Day

Just days before Valentine’s Day, the Washington Post’s front-page feature highlights why 95 percent of roses are now imported into the United States and how subsidies and trade agreements for foreign flowers have had an overall negative impact on America’s flower-farming families.

Click the image above to read the full article.

The article, “In Rose Beds, Money Blooms,” discusses the detrimental effects U.S. efforts to reduce Colombian drug production have had on American flower production over a 27-year period.
  • Statistics highlighted in the story include:
  • 30 flights leave Colombia for Miami every day in the run-up to Valentine’s Day.
  • Each plane carries 1 million flowers.
  • Colombian minimum wage is under $300 a month or approximately $13 a day. In comparison, California’s minimum wage will be $15 per hour by 2023.
  • Walmart alone is purchasing 24 million Colombian roses to sell for Valentine’s Day.
  • The American flower industry has seen its production of roses drop roughly 95 percent, from 545 million to less than 30 million.

America’s flower farmers aren’t giving up.

To help counter these negative impacts, consumers will find more flowers labeled Certified American Grown in the market this Valentine’s Day.
Kasey Cronquist, administrator for Certified American Grown, a coalition of American flower farmers, was quoted in the Washington Post article, saying;
“What we’re challenged by is Colombia as the low-cost provider, and it’s the reason we don’t have many rose farmers in the United States today.” Cronquist has led a push for tougher restrictions on Colombian exports. “It’s a machine, and it’s built on influence and the ability to drive the market.”
“It’s never too late to do the right thing,” Cronquist goes on to explain. “President Trump has said he understands just how unfair these trade agreements have been for our U.S. producers. There are certainly steps that can be taken to better level this playing field for our flower farmers so they can better compete with countries like Colombia, and it starts at the White House.”
Since the Obama administration, American flower farmers have been encouraging the White House to adopt an all-American Grown policy on the flowers displayed in the first family’s home.

Each year, farmers from around the country head to Washington, D.C. to lobby on behalf of American Flower Farms. Photo by Nony Park of Ken Pak Photography

“It is certainly symbolic,” shares Cronquist. “Like all the food and wine served at the White House, having this tradition extended to the flowers that are featured would mean a lot to our farmers.”
Would you like to do a Valentine’s Day interview an American flower farmer or Certified American Grown Administrator Kasey Cronquist? Contact him on his cell phone at 805.696.5000 or email at Kasey@AmericanGrownFlowers.org.
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About Certified American Grown
Launched on July 1, 2014, Certified American Grown represents a unified and diverse coalition of U.S. flower farms, including small and large entities in multiple states across the country. Certified American Grown flower farms participate in an independent, third-party supply-chain audit to verify both origin and assembly of the flowers they grow. When it appears on bouquets, bunches and other packaging or store signage, the Certified American Grown Brand and logo gives consumers confidence in the source of their flowers and assures them that the flowers they purchase come from a domestic American flower farm. For more information about Certified American Grown flowers, visit americangrownflowers.org or Facebook/AmericanGrownFlowers.

It’s the Floral Design Opportunity of a Lifetime!

Get In On the Excitement of the First Lady’s Luncheon

Imagine creating 200 innovative centerpieces and arrangements – all from American Grown Flowers and foliage – to wow 2,200 guests at a special event. Next, envision working shoulder-to-shoulder with some of America’s most talented floral designers.

The results of working with American Grown Flowers can always be stunning. Check out this beautiful design from last year’s First Lady’s Luncheon.

Now imagine that the guests at the upcoming event are the spouses and associates of members of Congress and cabinet members, and the event is the historic First Lady’s Luncheon, a bi-partisan tradition hosted annually since 1912.

It really is an exciting opportunity to give back, make a difference and hone your floral design chops.

Certified American Grown Flowers is seeking volunteer floral designers and support team members for the 2018 First Lady’s Luncheon, set for May 15 in Washington, D.C.

Join an incredible team of dedicated designers for this unique opportunity to share your time and talent for this special event.

This year, the Certified American Grown First Lady’s Luncheon Design Team is being organized and led by Kelly Shore and Mary Kate Kinnane.

Kelly Shore of Petals by the Shore helped to lead last year’s Certified American Grown First Lady’s Luncheon Design Team.

Shore is the owner and lead designer of Petals by the Shore, serving the greater Washington, D.C., Maryland and Virginia area. A renowned wedding and event florist, Shore helped lead last year’s American Grown First Lady’s Luncheon Design Team and is committed to designing with sustainable homegrown blooms and uses nearly 75 percent American Grown flowers and foliage in her creations.

Petals by the Shore has been featured in national and local magazines and blogs such as Florists’ ReviewWashingtonian Bride and Groom, Style Me Pretty, Weddings Unveiled, Cottage Hill, Ruffled, Once Wed and United with Love, and was the featured designer at the American Grown Field to Vase Dinner at Scenic Place Peonies in Homer, Alaska.

Kinnane also served as a volunteer designer last year and is the owner and lead designer of her own floral design company The Local Bouquet, based in Little Compton, Rhode Island. Founded in 2013, The Local Bouquet specializes in weddings and events using 100 percent local and American Grown flowers.

Mary Kate served as a volunteer designer last year and will be working with Kelly Shore to help lead this year’s team.

Kinnane started her business with a love for design and a passion for providing a product that is seasonal, sustainable and American Grown. When she’s not designing weddings across Southern New England, she’s spreading her love of flowers by teaching floral design classes to the public, including the popular “The Farmer Florist Series.” This hands-on, in-depth experience connects the America’s flower farmer and the florist to the public while sharing the mission of the American Grown Flower movement.

Check out these photos from last year’s effort on our Flickr page.

Then let us know that you’d like to volunteer!

We can’t wait to hear from you!

Work together with your fellow designers utilizing some amazing American Grown Flowers from all over the country.

 

Jimmy Lohr of greenSinner in Pittsburg, PA, our resident flower whisperer, helped to make the execution a success and entertaining the team along the way.

 

Floral designers Kelly Shore, Christy Hulsey of the Colonial House of Flowers and Margaret Lloyd of Margaret Joan Floral lead the 2017 Certified American Grown First Lady’s Luncheon Design Team.

 

Lists, lists and more lists. It take a lot of “to dos” to execute an event for 2,200 people.

 

Floral Wars With American Grown Flowers

Certified American Grown Sponsors the Northwest Flower & Garden Show

Certified American Grown Flowers is the proud sponsor of  “Floral Wars,” a friendly new competition among the Northwest’s most talented professional florists to be held Feb. 7-11 at the Northwest Flower & Garden Festival in Seattle.

The battles will take place daily from 3-4 p.m. on the North Hall Stage in the Washington State Convention Center. Each showdown pits two top floral artists against each other as they create tree arrangements: a bridal bouquet, a centerpiece and a surprise floral creation – all in an hour or less!

The floral pros will work from surprise buckets of stems to demonstrate their unique aesthetic and share tips and techniques with the audience.

With Certified American Grown as the sponsor, every design will showcase the variety and beauty of domestically grown flowers and foliage.

Epiphany Plus Gut Check Has Renowned Florist Pondering Going All American Grown

Kelly Shore’s Doing Her Homework

A week spent in Alaska with flower farmers was the tipping point for Kelly Shore, owner and lead designer at Petals by the Shore in Maryland.

Kelly Shore was the featured designer at the American Grown Field to Vase Dinner at Scenic Place Peonies in July last year. She taught a class prior to the event, encouraging the use and support for Certified Ameican Grown Flowers.

Shore was in Alaska to design the tablescapes for an American Grown Field to Vase Dinner being held at Scenic Peonies last summer. She went there with a job to do, but when she left Alaska 10 days later, her gut told her that her next job would be to consider an awesome possibility: Sourcing 100 percent of the flowers and foliage she uses in her designs from American flower farms.

“When I went to Alaska and I saw what the farmers there face, it sparked something in me. I had some really good conversations with the flower farmers on the host farm and with other farmers in attendance, and I thought, ‘this is something I want to support,’” Shore explains.

Kelly Shore, recently featured in an ad in Florists Review, highlighting her commitment to Certified American Grown Flowers as a promise she can build her business on.

After all, Shore had long been working with flower farmers in her area and was committed to the concept of designing with local, sustainably grown flowers as much as possible. At the height of wedding season last year, Shore was using about 75 percent American Grown Flowers by spending several hours each week checking with local farms and various wholesalers to see what domestic flowers they had available.

“I’ve become close with the local farmers, and I see how hard they work and that their lives are committed to growing beautiful flowers. There’s a sense of security and familiarity in knowing that these farms care about their customers, care about the product they are selling and care how their brand is represented,” Shore describes.

And that’s when that logical next step crept in. What if she committed to using only American Grown flowers in her designs?

This epiphany led Shore decide to spend 2018 educating herself on what it would mean to be a florist that uses ONLY American Grown Flowers and foliage – all the time, for every one of her weddings and events.

After all, there are lots of considerations. Price. Availability. Variety. Color palette.

In 2017, Kelly Shore helped lead a team of designers who were committed to executing an all-American Grown Flower event for the First Lady’s Luncheon in Washington, D.C. Pictured here with her fellow team leaders, Christy Hulsey (center) of Colonial House of Flowers and Margaret Lloyd (right) of Margaret Joan Florals.

Brides can be persnickety. They want what they see on Pinterest. They have a vision. Can those visions be met year round with all American Grown Flowers? And what about her bottom line?

Shore’s research so far bodes well for a commitment to going all American Grown. She’s found a wholesaler that clearly labels the origins of the flowers it sells. Utilizing the Certified American Grown website, the Certified American Grown Farm & Flower Guide and her own research, she’s familiarizing herself with a host of American flower farmers to be sure she can source her clients’ top picks. Of course, she’s also doing price comparisons to be sure that the cost estimates she’s already provided to brides can be met with American Grown Flowers.

Variety and color. Kelly enjoyed working with a tremendous pallet of variety and colors of American Grown Flowers for the First Lady’s Luncheon. All of the flowers were donated by American flower farmers.

And she’s started to tell clients about her big idea. She’s educating them and, so far, they appreciate her thinking. “They love it and they think it’s an awesome idea,” Shore says.

Helping her clients understand the value of sourcing American Grown Flowers is a part of every client conversation today.

But the research will continue – as it should. And Shore will keep pondering and asking, all in an effort to remain authentic to her reputation as a designer committed to American Grown.

“My gut is saying if you’re scared, it’s probably something you should do. It’s going to be hard. It’s going to be different, and I could stick with whatever is easy and not grow or evolve, but I want to evolve, I want to stand out and I want to make a difference. Because it matters to me and to my customers where the flowers are coming from,” Shore says. “I know that when I receive flowers from the farms I’ve made connections with, the quality will be superior and my designs will be the highest quality for my clients.

The results of working with American Grown Flowers can always be stunning. Check out this beautiful design from last year’s First Lady’s Luncheon.

“I feel like my designs and my aesthetic have become stronger and gained in character with each step I take to educate myself and seek out American Grown Flowers and foliage.”

Kelly’s passion for American Grown Flowers is expressed whenever she speaks to clients, her design students and any audience she speaks to.

You Ask Them…

Why Should You Go To Washington, D.C. This Year?

You probably have questions.

You might wonder why going to Washington, D.C. is important.

You might wonder if it is time well spent.

You might want to talk to someone who has gone before.

And you should!

Feel free to reach out to any one of our fly-in alums who have experienced our annual effort to raise the profile of America’s flower farmers. Ask them why they went, what they learned and if they felt like it made a difference. If there isn’t anyone you know, let us know, and we’ll put you in touch with them.

Any of our past attendees would be happy to answer your questions and share just how valuable this effort and experience is, as we advocate for the collective future of America’s flower farming families.

Misty Welborn of Mellano & Co. was a first time attendee last year. She’d love to share her experience with you.

 

Rita Jo Shoultz of Alaska Perfect Peony in Homer, AK is a fly-in alum with a lot of experience working on Capitol Hill.

Tony Ortiz of Joseph & Sons in Santa Paula, CA cut his teeth in Washington, D.C. politics at the annual flower farmer fly-in. He’s become a veteran to the advocacy effort.

 

Pamela Arnosky of Texas Specialty Cut Flowers in Blanco, TX attended for the first time last year and would be happy to share her experience meeting with members of Congress and their staff..

Benno Dobbe of Holland America Flowers in Woodland, WA serves as the chair of the California Cut Flower Commission Governmental Affairs Committee and returns year after year to advocate for America’s flower farmers.

 

David Van Wingerden of Westland Orchid in Carpinteria, CA is a repeat attendee and believes in the advocacy effort as necessary for his future success.

David Russell of Boreal Peonies in Fairbanks, AK has returned year after year to help wave the flag for America’s flower farmers.

David Beahm of Thistle Dew Farms in Quakertown, PA.

Frank Arnosky of Texas Specialty Cut Flowers in Blanco, TX attended for the first time in 2017 to help advocate for flower farmer friendly policies.

 

Ko Klaver of the Botanical Trading Company in Washington, D.C. is a firm believer that advocating makes a difference.

Tom Vollering of Sunshine Floral in Oxnard, CA has continued to help represent the American flower farmer during our fly-in efforts.

 

Rene Van Wingerden of Ocean Breeze Farms in Carpinteria, CA has a lot to say when he is meeting with members of Congress.

Michael Genovese of Summer Dreams Farms in Oxford, MI is a huge proponent for lobbying in Washington, D.C. He would welcome your phone call.

 

Dan Vordale of Ocean View Flowers of Lompoc, CA is a past chair of the CCFC and a long time believer in working together to make a difference. As a Commission leader, he’s had a long tenure of experience with how Washington works.

Betty Josyln of Josyln Peonies in Homer, AK was a first time attendee in 2017 and the first to sign up in 2018. What does that tell you?

 

Timothy Du Four of Petal Patch Flower Farm in Walkersville, Maryland joined us last year for the first time and is already set to go again!

 

You’ll enjoy being a part of a team that is working together to raise the profile of the American flower farmers within Congress and beyond.

 

You won’t go it alone. We will ensure that you’ll have plenty of support as we advocate together.

Win A Pair of Tickets To A Field To Vase Dinner Near You!

We’re excited to officially kick off the 2018 American Grown Field to Vase Tour!

Win two tickets to one of our floral filled dinners and take a friend!

If you missed our announcement, including all the event pages and other details, check out our previous blog post, “Here We Go!

Plus, we have another exciting announcement … we’re giving away two tickets to the American Grown Field to Vase Dinner Tour stop of your choice!

Just follow the instructions on this page to enter—good luck!

 

And here’s all the fine print:
Entering is free! Winner can use the tickets at any of the launch locations on the 2018 American Grown Field to Vase Dinner Tour. If something comes up after you select your location and you can’t attend, our team will help you transfer the tickets to another location.

Get Gorgeous Help With Remaining On Trend

Check out the 2018-19 American Floral Trends Forecast

Click on the image above to see a pdf version of the forecast.

Wrapped inside the pages of the January 2018 issue of Florist’s Review is the 2018-19 American Floral Trends Forecast.

 

And it’s glorious!

This year, the annual report includes more flowers from Certified American Grown farms, more designers, more voices, more photos and, of course, an in-depth look into the designs, flowers and colors that will influence floral design over the next two years.

Think terms like Hanami, Crescendo, Kaleidoscope, Wildroot – movements floral designers and flower aficionados can learn about, and then work to create.

The trend selections were influenced by some exciting and important players in the industry, including eight trend consultants and 10 floral designers. We’re talking names like Holly Heider Chapple, Hitomi Gilliam, Laura Daluga, Laura Dowling, Kristine Kratt and Bill Schaffer, Mandy Majerik, Michael McCarthy, Ania Norwood, John Regan, Rodrigo Varito Vasquez and Keith White, who also was the creative director for the publication.

And a host of Certified American Grown farms contributed the flowers for the spectacular on-trend designs showcased in the publication, including Camflor, Dramm & Echter, Eufloria Flowers, Green Valley Floral, Ocean View Flowers, Resendiz Brothers Protea Growers, Scenic Place Peonies and Sun Valley Floral Farms. These farms assured that the beauty among the pages featured Certified American Grown Flowers flowers!

The pages of the 2018-19 Floral Trends Report are filled with gorgeous photography capturing the beauty of American Grown trend-setting Flowers.

The trends touted emerged from a variety of forces such as interior design, the fashion and textile industries, global cultures, and social and cultural issues and movements. There are also nods to pop culture, media and social and sporting events.

The forecast, sponsored in part by Certified American Grown Flowers, is must-read, thanks to the contributions of the influencers, the amazing photography and the inspirational guidance!

For an unpacking of the 2018-19 Floral Trends Forecast, join the Florists’ Review American Floral Trends Webinar presented by Keith White and hosted by FTD on Tuesday, Jan. 23 at 4:00 p.m. EST. Simply log into the webinar using the access code: 18-0123ZZ.